20 Smart Tips For New Coaches To Attract The Right Clients

Starting a coaching practice is an exciting venture, but finding the right clients can be a challenge when you’re still establishing yourself in the market. The key lies in aligning your message, niche and outreach with the people you’re best equipped to help.

There are many ways to do this, from refining your personal brand to creating content that speaks directly to the needs of your target audience. Below, Statice founder Kathleen Shanley joins members of Forbes Coaches Council to explore how new coaches can best attract their ideal clients and build meaningful, lasting relationships.

Define Your Dream Client

One tip for new coaches is to start by defining your dream client, then build your business around them. Reflect on the kind of people who feel like a natural fit. Ask yourself: “What mindsets, roles or situations bring out my best work? What are they navigating? What do they value?” Then, you can tailor your messaging and services to attract the clients you’re meant to serve. - Kathleen Shanley, Statice

Read all 20 tips in Forbes.