Expert Strategies For Seasoned Job Seekers Without A LinkedIn Presence

For job seekers who built their careers before personal branding became a professional expectation, the need to catch up with peers by cultivating an online presence can feel overwhelming. With most recruiters and hiring managers these days turning to LinkedIn not only to verify an applicant’s experience, but also to assess their visibility, credibility and industry engagement, how can a seasoned candidate with no online footprint prove they have what it takes?

While an underdeveloped or nonexistent LinkedIn profile can certainly create challenges, a few simple, strategic actions can help a more experienced job seeker prepare for online screenings of their résumé, gain attention, show their expertise and more. Below, our founder Kathy Shanley joins her fellow Forbes Coaches Council members to explore how experienced professionals can boost their visibility and credibility through the LinkedIn platform and beyond to position themselves competitively in today’s job market.

Build Credibility By Sharing Your Thoughts Regularly

An online presence is no longer optional. It’s a key validator of your credentials. Employers review LinkedIn alongside your résumé. To catch up, post once or twice a week: Share thought leadership, highlight industry events and showcase achievements. Request recommendations to build credibility. When reference checks are limited, LinkedIn becomes a powerful way to demonstrate your value. - Kathleen Shanley, Statice

Read more strategies on Forbes.com.